Started with Thumper. Proven by real brushing routines.

PupsPaste began with Thumper, our 115-pound Golden Retriever who made brushing feel almost impossible in 2025. He hated the process, and the dog toothpastes we tried did not feel clean, thoughtful, or realistic for daily use.

So we made something different: a dog toothpaste built around organic ingredients, plant-derived enzymes, gentle mineral polishers, smooth texture, dog-friendly flavor, and daily consistency.

Since launching in early January 2026, PupsPaste has sold over 100 toothpaste jars and has been used and sold in veterinary clinics for at-home brushing support.

What started with one stubborn Golden has become a real brushing routine for dogs beyond our own.

“My dog LOVES this, and it’s becoming an activity he looks forward to 🥳”

— Kerri, Verified Customer 05/2026

Golden Retriever sitting in a Tennessee yard

Why We Make It

We make PupsPaste because daily brushing only works when the product itself is easy to use consistently and it has to support real oral care.

Many dog toothpastes start with cleaning function first, then add flavor to make the experience more tolerable. PupsPaste takes a more balanced approach. It is built around how dogs experience smell and taste, while including ingredients that help with the work brushing is supposed to do.

Duel Plant-derived enzymes help support cleaning during brushing. Fine mineral polishers help disrupt everyday plaque and biofilm. Carefully chosen ingredients help freshen breath without artificial flavors, harsh foaming agents, or unnecessary fillers.

Every batch is made with intention, because quality, consistency, and real brushing performance are what make daily care possible over time.

Why Our Ingredients Matter

We use premium organic ingredients and real superfood powders chosen with daily brushing in mind. Each ingredient is selected for how it contributes to texture, flavor, freshness, performance, or consistency over time.

PupsPaste pairs natural plant enzymes with gentle mineral polishers commonly used in vet-style toothpaste. Together, they support daily brushing by helping loosen buildup, disrupt everyday plaque and film, and address sulfur-based compounds associated with odor.

No fillers. No artificial flavors. No preservatives. The paste will not outlast you, and that is intentional.

Everything is crafted in small batches with care and attention to detail, because premium products are built through thoughtful choices, not shortcuts.

What Makes PupsPaste Different

Good dental care comes down to consistency. When brushing is easier to maintain, it becomes part of daily life, and that is where real results happen.

PupsPaste is made to support that routine from both sides: a dog-friendly brushing experience and real oral-care support during brushing.

Here is what matters most to us:

  • Designed around how dogs experience smell and taste, making consistent brushing easier to maintain
  • Plant-derived enzymes that help support cleaning during brushing
  • Fine mineral polishers that help disrupt everyday plaque and biofilm as you brush
  • Made with organic, food-grade ingredients for safe daily use
  • Smooth texture that stays on the brush and makes brushing easier
  • Natural flavor that helps freshen breath without artificial flavors or harsh foaming agents

PupsPaste is for dog families who want brushing to work better and routines that last.

What Dog Owners Are Saying

Before You Go

Thanks for giving a small underdog brand a shot. Every review and every purchase helps me keep building something great for pups and their people.

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